We provide accurate advice in a broad range of formats. We’ll tailor our advice to address your specific challenges.
NICE Advice service
Trusted, unrivalled expertise.
A fee-based advisory service for pharmaceutical and healthtech companies seeking to enter the NHS market, and supporting organisations who fund or generate evidence for health technologies.
Our services
We can help you prepare for a NICE evaluation, or engagement with NHS payers, commissioners, or supply chain.
You can cut around 3 months off your NICE evaluation timeline when you work with NICE Advice. We do this by providing accurate and reliable scientific and strategic advice, education, and NHS insights. We’re here to help you succeed, so that more patients gain access to the best treatments and care.
Services to help with NHS access, system engagement and understanding the therapeutic landscape.
Access free webinars and paid-for masterclasses.
NICE Advice crafted a team of experts who were uniquely qualified to quickly understand our technology and hone in on key issues.

Jennifer ArcherSenior director of market access at Artera

What are your goals?
Select the support you’re looking for below to learn how we can help you.
Gain confidence in your market access strategy.
Cut through complexity and quickly understand your available routes to NHS access.
Get your market access strategy right first time with tailored scientific advice, direct from NICE.
We are uniquely placed to help you demonstrate the value of your product through building a robust evidence base.
Have confidence your economic model is fit for purpose, and robust enough to meet the standards of our committees and evidence review groups
Will your healthtech product be considered for NICE guidance?
Topics prioritised for guidance development are outlined in our forward view. The NICE prioritisation board refreshes these annually each June. Please register your product on the NHS Innovation Service to help inform NICE topic prioritisation.
If your topic is not prioritised, NICE Advice is ready to support you to prepare for your engagement with NHS payers or commissioners. We encourage you to get in touch.
How we'll work with you
From value proposition to evidence generation and market access, we’ll be your trusted adviser, supporting you along the whole product lifecycle.
We'll guide you to demonstrate the value of your product and optimise your access strategy.
All our services are confidential and provided independently of NICE's guidance producing programmes. This ensures there are no conflicts of interest.
Jeanette Kusel (right), NICE's programme director, explains how NICE Advice aims to support industry and key benefits of the service.
Benefits of working with NICE
Unrivalled expertise. Technical and scientific knowledge you can rely on from England's health technology assessment body.
Credibility. Implementation of our advice indicates thorough product development.
National perspective. Our advice aims to support companies seeking nationwide adoption of the best treatments and care.
Efficiency. Get your evidence plans and strategy right first time, saving time and money.
Tailored approach. A flexible service customised to meet your needs.